PRESS RELEASE: Commodore and Pixart together for new laptops with ARM Technology

𝐂𝐨𝐦𝐦𝐨𝐝𝐨𝐫𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐒𝐢𝐠𝐧𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐰𝐢𝐭𝐡 𝐏𝐢𝐱𝐚𝐫𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐍𝐞𝐰 𝐋𝐚𝐩𝐭𝐨𝐩𝐬 𝐰𝐢𝐭𝐡 𝐀𝐑𝐌 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲

Rome, September 23, 2024 – Commodore Industries, an Italian multinational embodying the revival of the iconic Commodore brand, announces a groundbreaking agreement with Pixart, an Argentinean leader in electronic manufacturing, to develop a new line of laptops equipped with advanced Qualcomm Snapdragon XElite processors based on ARM technology. This agreement represents a historic turning point for the future of Commodore, marking its return to the ARM ecosystem and ushering in a new era of technological innovation. Through this collaboration, Commodore is poised to redefine the market, offering cutting-edge solutions and superior performance.

After months of intense negotiations and strategic planning, the two companies have reached an agreement for the global production and distribution of five new ARM-based laptop models, designed to meet the evolving demands of a dynamic market with hybrid architectures supported by artificial intelligence. Thanks to Pixart’s production efficiency and exceptional technological expertise, these new devices will not only represent the pinnacle of modern engineering but also reaffirm Commodore’s pioneering role in the electronics industry.

Luigi Simonetti, CEO of Commodore Industries, emphasized the significance of this strategic collaboration with great enthusiasm: “𝑇ℎ𝑖𝑠 𝑎𝑔𝑟𝑒𝑒𝑚𝑒𝑛𝑡 𝑚𝑎𝑟𝑘𝑠 𝑎 𝑑𝑒𝑐𝑖𝑠𝑖𝑣𝑒 𝑓𝑖𝑟𝑠𝑡 𝑠𝑡𝑒𝑝 𝑖𝑛 𝑡ℎ𝑒 𝑛𝑒𝑤 𝑐𝑜𝑢𝑟𝑠𝑒 𝑜𝑓 𝐶𝑜𝑚𝑚𝑜𝑑𝑜𝑟𝑒. 𝑇ℎ𝑎𝑛𝑘𝑠 𝑡𝑜 𝑡ℎ𝑒 𝑖𝑛𝑣𝑎𝑙𝑢𝑎𝑏𝑙𝑒 𝑝𝑎𝑟𝑡𝑛𝑒𝑟𝑠ℎ𝑖𝑝 𝑤𝑖𝑡ℎ 𝑃𝑖𝑥𝑎𝑟𝑡 𝑎𝑛𝑑 𝑡ℎ𝑒 𝑣𝑖𝑠𝑖𝑜𝑛𝑎𝑟𝑦 𝑙𝑒𝑎𝑑𝑒𝑟𝑠ℎ𝑖𝑝 𝑜𝑓 𝑡ℎ𝑒𝑖𝑟 𝐶𝐸𝑂 𝑎𝑛𝑑 𝑓𝑜𝑢𝑛𝑑𝑒𝑟 𝐺𝑎𝑏𝑟𝑖𝑒𝑙 𝑂𝑟𝑡𝑖𝑧, 𝑤𝑒 𝑎𝑟𝑒 𝑓𝑢𝑙𝑓𝑖𝑙𝑙𝑖𝑛𝑔 𝑡ℎ𝑒 𝑑𝑟𝑒𝑎𝑚 𝑜𝑓 𝑚𝑖𝑙𝑙𝑖𝑜𝑛𝑠 𝑜𝑓 𝑓𝑎𝑛𝑠: 𝑡𝑜 𝑏𝑟𝑖𝑛𝑔 𝐶𝑜𝑚𝑚𝑜𝑑𝑜𝑟𝑒 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑠 𝑏𝑎𝑐𝑘 𝑡𝑜 𝑠𝑡𝑜𝑟𝑒𝑠 𝑤𝑜𝑟𝑙𝑑𝑤𝑖𝑑𝑒. 𝑇ℎ𝑟𝑜𝑢𝑔ℎ 𝑡ℎ𝑖𝑠 𝑐𝑜𝑙𝑙𝑎𝑏𝑜𝑟𝑎𝑡𝑖𝑜𝑛, 𝑤𝑒 𝑎𝑖𝑚 𝑡𝑜 𝑏𝑢𝑖𝑙𝑑 𝑛𝑜𝑡 𝑜𝑛𝑙𝑦 𝑡ℎ𝑒 𝑝𝑟𝑒𝑠𝑒𝑛𝑡 𝑏𝑢𝑡 𝑎𝑙𝑠𝑜 𝑡ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑏𝑟𝑎𝑛𝑑, 𝑟𝑒𝑎𝑓𝑓𝑖𝑟𝑚𝑖𝑛𝑔 𝑜𝑢𝑟 𝑐𝑜𝑚𝑚𝑖𝑡𝑚𝑒𝑛𝑡 𝑡𝑜 𝑖𝑛𝑛𝑜𝑣𝑎𝑡𝑖𝑜𝑛 𝑎𝑛𝑑 𝑞𝑢𝑎𝑙𝑖𝑡𝑦. 𝐴𝑑𝑑𝑖𝑡𝑖𝑜𝑛𝑎𝑙𝑙𝑦, 𝑤𝑖𝑡ℎ 𝑜𝑢𝑟 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑜𝑛 𝑓𝑎𝑐𝑖𝑙𝑖𝑡𝑖𝑒𝑠 𝑖𝑛 𝑂𝑟𝑣𝑖𝑒𝑡𝑜, 𝑈𝑚𝑏𝑟𝑖𝑎, 𝐶𝑜𝑚𝑚𝑜𝑑𝑜𝑟𝑒 𝑤𝑖𝑙𝑙 𝑎𝑐𝑡𝑖𝑣𝑒𝑙𝑦 𝑠𝑢𝑝𝑝𝑜𝑟𝑡 𝑃𝑖𝑥𝑎𝑟𝑡’𝑠 𝑒𝑓𝑓𝑜𝑟𝑡𝑠 𝑏𝑦 𝑎𝑐𝑡𝑖𝑣𝑎𝑡𝑖𝑛𝑔 𝑎 𝑓𝑢𝑙𝑙𝑦 𝐼𝑡𝑎𝑙𝑖𝑎𝑛 𝑎𝑠𝑠𝑒𝑚𝑏𝑙𝑦, 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑜𝑛, 𝑑𝑒𝑣𝑒𝑙𝑜𝑝𝑚𝑒𝑛𝑡, 𝑎𝑛𝑑 𝑠𝑢𝑝𝑝𝑜𝑟𝑡 𝑙𝑖𝑛𝑒, 𝑡ℎ𝑢𝑠 𝑚𝑎𝑥𝑖𝑚𝑖𝑧𝑖𝑛𝑔 𝑀𝑎𝑑𝑒 𝑖𝑛 𝐼𝑡𝑎𝑙𝑦 𝑖𝑛 𝑡ℎ𝑒 𝑡𝑒𝑐ℎ𝑛𝑜𝑙𝑜𝑔𝑦 𝑠𝑒𝑐𝑡𝑜𝑟, 𝑤ℎ𝑖𝑐ℎ ℎ𝑎𝑠 𝑏𝑒𝑒𝑛 𝑎𝑏𝑠𝑒𝑛𝑡 𝑖𝑛 𝑜𝑢𝑟 𝑐𝑜𝑢𝑛𝑡𝑟𝑦 𝑓𝑜𝑟 𝑓𝑎𝑟 𝑡𝑜𝑜 𝑙𝑜𝑛𝑔. 𝐼𝑛 𝑡ℎ𝑖𝑠 𝑐𝑜𝑛𝑡𝑒𝑥𝑡, 𝐼 𝑎𝑚 𝑝𝑟𝑜𝑢𝑑 𝑡𝑜 𝑎𝑛𝑛𝑜𝑢𝑛𝑐𝑒 𝑡ℎ𝑎𝑡 𝐶𝑜𝑚𝑚𝑜𝑑𝑜𝑟𝑒 𝑤𝑖𝑙𝑙 𝑏𝑒 𝑜𝑛𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑓𝑖𝑟𝑠𝑡 𝐼𝑡𝑎𝑙𝑖𝑎𝑛 𝑚𝑢𝑙𝑡𝑖𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙𝑠 𝑡𝑜 𝑝𝑟𝑜𝑚𝑜𝑡𝑒 𝑡ℎ𝑒 𝑟𝑒𝑣𝑖𝑣𝑎𝑙 𝑜𝑓 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑜𝑛, 𝑛𝑜𝑡 𝑜𝑛𝑙𝑦 𝑖𝑛 𝐼𝑡𝑎𝑙𝑦 𝑏𝑢𝑡 𝑎𝑐𝑟𝑜𝑠𝑠 𝐸𝑢𝑟𝑜𝑝𝑒 𝑎𝑠 𝑤𝑒𝑙𝑙.”

The collaboration between Commodore Industries and Pixart goes beyond the simple production of laptops: it embodies a shared vision of a technological future that aims to meet the needs of the modern consumer, with a strong focus on sustainability and the integration of emerging technologies. The choice of Qualcomm XElite processors based on ARM technology confirms Commodore’s desire to rediscover its roots, which lie in the revolutionary era of the “Amiga” computer, while propelling itself into a future of cutting-edge innovation. Pixart, a leader in technological innovation in Argentina, has built a solid reputation as a manufacturer of advanced electronics, and this agreement with Commodore further solidifies its global standing and reliability. The partnership between the two companies will not only revitalize the Commodore brand but also strengthen Pixart’s role as a key player on the international scene of electronic innovation.

Gabriel Ortiz, CEO of Pixart Industries, proudly stated: “𝑊𝑒 𝑎𝑟𝑒 𝑒𝑥𝑡𝑟𝑒𝑚𝑒𝑙𝑦 𝑒𝑥𝑐𝑖𝑡𝑒𝑑 𝑡𝑜 𝑐𝑜𝑙𝑙𝑎𝑏𝑜𝑟𝑎𝑡𝑒 𝑤𝑖𝑡ℎ 𝐶𝑜𝑚𝑚𝑜𝑑𝑜𝑟𝑒 𝐼𝑛𝑑𝑢𝑠𝑡𝑟𝑖𝑒𝑠, 𝑎 𝑏𝑟𝑎𝑛𝑑 𝑡ℎ𝑎𝑡 ℎ𝑎𝑠 𝑚𝑎𝑑𝑒 ℎ𝑖𝑠𝑡𝑜𝑟𝑦 𝑖𝑛 𝑐𝑜𝑚𝑝𝑢𝑡𝑖𝑛𝑔 𝑎𝑛𝑑 𝑒𝑙𝑒𝑐𝑡𝑟𝑜𝑛𝑖𝑐𝑠. 𝐽𝑜𝑖𝑛𝑖𝑛𝑔 𝑓𝑜𝑟𝑐𝑒𝑠 𝑡𝑜 𝑏𝑟𝑖𝑛𝑔 𝑛𝑒𝑤 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑠 𝑡𝑜 𝑔𝑙𝑜𝑏𝑎𝑙 𝑚𝑎𝑟𝑘𝑒𝑡𝑠 𝑖𝑠 𝑎 𝑠𝑜𝑢𝑟𝑐𝑒 𝑜𝑓 𝑝𝑟𝑖𝑑𝑒 𝑓𝑜𝑟 𝑢𝑠 𝑎𝑛𝑑 𝑎𝑛 𝑒𝑥𝑡𝑟𝑎𝑜𝑟𝑑𝑖𝑛𝑎𝑟𝑦 𝑜𝑝𝑝𝑜𝑟𝑡𝑢𝑛𝑖𝑡𝑦. 𝑂𝑢𝑟 𝑡𝑒𝑎𝑚 𝑖𝑠 𝑓𝑢𝑙𝑙𝑦 𝑐𝑜𝑚𝑚𝑖𝑡𝑡𝑒𝑑 𝑡𝑜 𝑑𝑒𝑣𝑒𝑙𝑜𝑝𝑖𝑛𝑔 𝑑𝑒𝑣𝑖𝑐𝑒𝑠 𝑡ℎ𝑎𝑡 𝑛𝑜𝑡 𝑜𝑛𝑙𝑦 𝑚𝑒𝑒𝑡 𝐶𝑜𝑚𝑚𝑜𝑑𝑜𝑟𝑒’𝑠 ℎ𝑖𝑔ℎ 𝑠𝑡𝑎𝑛𝑑𝑎𝑟𝑑𝑠 𝑏𝑢𝑡 𝑒𝑥𝑐𝑒𝑒𝑑 𝑡ℎ𝑒𝑚, 𝑜𝑓𝑓𝑒𝑟𝑖𝑛𝑔 𝑖𝑛𝑛𝑜𝑣𝑎𝑡𝑖𝑣𝑒 𝑎𝑛𝑑 ℎ𝑖𝑔ℎ-𝑝𝑒𝑟𝑓𝑜𝑟𝑚𝑎𝑛𝑐𝑒 𝑠𝑜𝑙𝑢𝑡𝑖𝑜𝑛𝑠. 𝑇ℎ𝑖𝑠 𝑝𝑎𝑟𝑡𝑛𝑒𝑟𝑠ℎ𝑖𝑝 𝑟𝑒𝑝𝑟𝑒𝑠𝑒𝑛𝑡𝑠 𝑎𝑛 𝑖𝑚𝑝𝑜𝑟𝑡𝑎𝑛𝑡 𝑚𝑖𝑙𝑒𝑠𝑡𝑜𝑛𝑒 𝑓𝑜𝑟 𝑜𝑢𝑟 𝑐𝑜𝑚𝑝𝑎𝑛𝑦 𝑎𝑛𝑑 𝑡ℎ𝑒 𝑒𝑛𝑡𝑖𝑟𝑒 𝐴𝑟𝑔𝑒𝑛𝑡𝑖𝑛𝑒 𝑡𝑒𝑐ℎ𝑛𝑜𝑙𝑜𝑔𝑦 𝑠𝑒𝑐𝑡𝑜𝑟.”

The agreement between Commodore Industries and Pixart represents more than just an industrial collaboration: it is a true strategic alliance aimed at revolutionizing the landscape of consumer and business electronics.

At a time when innovation is essential to remain competitive, this partnership lays the foundation for the development of cutting-edge products that will soon hit shelves worldwide, bringing Commodore back to the forefront of the tech industry. Thanks to Pixart’s manufacturing excellence and the shared vision between the two companies, consumers can expect a new generation of Commodore products characterized by high performance, superior quality, and affordability tailored to meet the needs of an increasingly demanding global market.

This agreement marks only the beginning of a collaboration that will see Commodore Industries leading further technological innovations, supported by a steadfast commitment to excellence and leadership in the electronics market.